If you’ve ever researched the best time to sell a home, you’ve probably come across a myriad of articles that can’t seem to agree on a season. In reality, each time of the year offers different benefits for sellers, and winter is no exception.
Are you in the market to sell your home this winter season? Don’t worry about the cooler weather slowing down the Charleston real estate market — it can actually be a good thing! The Good Friends Team has put together a few tips to help you in your winter real estate journey, so browse through a few of our suggestions below, and let us help you sell your Charleston home.
Capitalize on Less Competition
In the Charleston area, fewer homes tend to go on the market during the fall and winter seasons. But this decrease doesn’t mean buyers aren’t still looking. In fact, less competition is a good thing for winter sellers. You don’t have to worry nearly as much about other, similar homes beating you out for buyers — actually, you might even be one of the top options for more buyers than usual!
Make sure you capitalize on the lack of competition during the winter season. List at a competitive price, and avoid pricing your home too high. Make it known that you’re selling in whatever way you can, from online listings, to social media posts, to signs around the neighborhood. The Charleston real estate market can quickly change, so ask a realtor what the best listing price is to help you stand out in this smaller market.
Take Advantage of Greater Motivation
If someone is looking to buy a home during the winter, then they’re probably highly motivated to move in before the new year. If they’re looking for a home after the new year, then there’s a good chance that they’re moving to the area for a job and will want to move in quickly. Take advantage of this buyer motivation! Make sure your home is ready to go, repairs are made, and the interior is cozy amidst the winter gloom.
If you play your cards right, you may end up selling your home quicker than usual. Winter in Charleston tends to bring out more serious buyers, so make sure you have everything in order.
Make Your Home Inviting
Since the weather outside can be frightful during Charleston winters, make your home inviting and delightful! The sights, smells, and sounds of a home can go a long way in making a lasting impact on a buyer. Bake some cookies or light a candle, fire up the fireplace and switch on some warm lighting, and play some light, ambient music in the background.
Making your home more inviting, especially during the holiday season, helps further the motivation of buyers. If you can help them imagine themselves living a cozy life in your home, then you’ve got a huge leg up on the competition.
Put in Some Elbow Grease
While this isn’t a winter-specific tip, it’s still the most helpful thing to remember when selling your home. No one wants to buy a home that has an unkempt lawn, messy floors, or smudged windows and appliances. Before any potential buyers come over for a tour, make sure you’ve vacuumed, mopped, dusted, and tidied up every room, in every way.
Although snow isn’t quite so common in Charleston during the winter, freezing rain is a little more possible and can create slippery and slushy sidewalks. Try shoveling and salting your walkways so buyers don’t have to worry about trudging through any puddles to get to the front door.
List Your Home with The Good Friends Team
Are you listing your Charleston home this winter season? Let the folks at The Good Friends Team help you on your selling journey! From finding the best price for your interests to making sure your home is perfect for buyers, we can help you have a stress-free real estate experience.
If you have any questions or would like more information, feel free to contact The Good Friends Team. Have a happy winter season!